OUR STORY

Naureen was born from a simple yet profound vision: to celebrate the beauty of Indian artistry through shawls and stoles crafted with heart and heritage. For generations, our family has been dedicated to creating textiles that carry a story, a tradition, and a touch of elegance that transcends fashion. 

In Indian culture, a shawl is more than just fabric; it’s a cherished companion on life’s journey. Naureen embraces this sentiment, offering pieces that evoke warmth, nostalgia, and emotional significance. Every shawl and stole from Naureen embodies the stories of hands that have woven, embroidered, and adorned it with timeless details, from intricate paisley and floral designs to traditional Kani and Zari patterns. Whether it’s a gift for a loved one or an addition to your own wardrobe, Naureen shawls are meant to hold a respected place, becoming heirlooms and expressions of love. 

Our journey has also been one of evolution. Recognizing the need to bridge traditional Indian craft with modern design, Naureen has embraced digital innovation, bringing the charm of classic art to a discerning global audience. At Naureen, we are committed to offering more than just products; we offer an experience, a connection to the art and culture of India, and a commitment to quality that makes every shawl a treasured keepsake. 

Welcome to Naureen, where heritage, beauty, and elegance meet to create beautiful and luxurious pieces.