About Us
For generations, our family has been devoted to making exquisite shawls, stoles, and scarves, passing down a love for preserving history and creating handcrafted pieces that tell a story.
Our journey began rooted in these traditions, with a deep respect for the age-old techniques of weaving and textile art. As times evolved, so did our approach. We recognised the need to bring this timeless craft to a modern audience, blending tradition with contemporary design and embracing the digital world.
This is where Naureen was born. Naureen is built on the rich heritage of Indian craftsmanship, where every piece we create reflects the timeless beauty and artistry of tradition. Every Naureen shawl and stole carries the weight of history and the touch of love, designed to be treasured for generations.
At Naureen, our mission is to offer more than just beautiful pieces. We strive to share stories—stories of heritage, tradition, craftsmanship, and care. Each piece is made with the intent to empower our customers, to help them feel proud, confident, and connected to something greater. Our commitment lies in connecting you to the timeless beauty of Indian art and culture, all while upholding ethical practices and maintaining the highest standards of quality and luxury.
In India, shawls are more than just an accessory; they hold deep emotional value. They bring with them a sense of nostalgia, warmth, and connection. Whether draped close to the skin or gifted to a loved one, a shawl becomes part of cherished moments and meaningful memories. We understand their emotional depth, which is why we remain dedicated to preserving traditional craftsmanship while embracing modern designs that speak to today’s world.
As we move forward, Naureen continues to honour its family roots, blending the elegance of the past with the innovation of the future. We are proud to offer pieces that go beyond aesthetics, carrying the emotions and craftsmanship of generations. From the hands of our skilled artisans to your wardrobe, Naureen is a reflection of tradition, artistry, and heartfelt connection.